TikTok now allows businesses to have multiple accounts, which provides advantages such as brand presence, targeted marketing, analytics, and collaborations. To use this feature, users can connect their TikTok Business Account in Social Planner settings and create posts with video content. The specifications for TikTok videos include formats, size, duration, and content length. There is a help article available for connecting TikTok personal and business accounts.
January 12
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