January 23

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5 Ways to Promote Your Clinic on Social Media

By Oliver Corless

January 23, 2024


Introduction: 


Social media platforms like Facebook, Instagram, and Twitter offer valuable opportunities to connect with potential patients and promote your medical clinic. Developing an effective social media strategy takes time, but implementing even a few of these tactics can help grow your online presence. 

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1. Share informative content. 

Posting educational and engaging content is one of the best ways to reach more people on social media. Consider sharing articles, infographics, videos, or podcasts that provide value for your target audience. For example, you could share tips on living a healthy lifestyle, facts about common health conditions treated at your clinic, preventative care recommendations, or new research in your field. This content demonstrates your medical expertise, establishes your clinic as a trusted source of aesthetic information, and shows your commitment to patient education.

Aim to post 2-3 times per week on each platform. Mix up link shares, image posts, carousels, and video content for variety. Make sure to use high-quality visuals that catch the eye. Optimising posts for mobile viewing is key, as most social media usage is on smartphones. Schedule some content in advance using social media management tools like Hootsuite or Sprout Social to maintain consistency while staying on top of day-to-day tasks. Look at analytics to determine what posts resonate most with your audience. 

2. Engage with your audience. 

Social media is inherently social, so interact with your followers. Respond promptly and thoughtfully to comments, questions, and messages. Ask open-ended questions on your posts to spark dialogue and encourage sharing. Reply to reviews on Google and Facebook. This personal engagement humanises your brand and strengthens relationships with your community. 

Social listening is also crucial. Monitor mentions of your clinic so you can jump in and assist with any issues. Join in on relevant conversations in Facebook Groups, Reddit threads, or other platforms. Provide value without overt self-promotion. Being helpful, approachable, and accessible online makes your clinic stand out from competitors.

3. Run social media contests and giveaways.

 Contests are an excellent tactic for rapidly expanding the reach of your posts. Consider giving away free products or services in exchange for likes, shares, follows, or comments. Tools like Rafflecopter, Woobox, and Gleam can facilitate contest logistics like collecting entries and picking random winners.

Contest prizes could include free consultations, gift cards, clinic merchandise, or health-related products. The odds of winning don’t have to be high – simply participating drives engagement. Video contests inviting users to share impactful stories are also popular. Market the contest through emails, signage, and paid ads for maximum entrants. Share the winners across social media and your email list.

4. Post videos. 

Video content stands out in the social media feed and can better communicate your clinic’s services. Even simple videos filmed on smartphones can humanise your practice and boost engagement. Give behind-the-scenes clinic tours highlighting your facilities, equipment, and friendly staff. Create short interviews allowing doctors to introduce themselves and discuss their philosophy of care. 

Share patient success stories or before-and-afters (with permission). Post-procedural videos demonstrating medical techniques like a blood draw or physical therapy exercises. Brief educational videos about health conditions or self-care can also provide value. Keep clips under 2 minutes for maximum retention. Ensure videos are optimised for silent mobile viewing with captions.

5. Leverage hashtags.

 Including popular hashtags makes it easier for users to discover your content and become aware of your brand. Identify commonly used hashtags like #healthtips, #GetChecked, #HealthyLiving and include them on applicable posts. You can create a unique hashtag representing your clinic, such as #ClinicNameCares. Encourage social shares and check-ins featuring the hashtag. 

Research what hashtags your competitors, and industry influencers use and join in where appropriate. Partner with key influencers by sponsoring an insightful post showcasing your clinic. Be sure to comply with FTC endorsement guidelines. Hashtag marketing requires consistency but can significantly expand your reach.

Conclusion: Developing an engaging social media presence takes significant time and dedication. But implementing a few of these tactics can help attract followers and amplify your marketing reach. Track key metrics like follower growth, engagement rate, and website clicks to identify what works. Keep fine-tuning your approach based on performance data. With consistency and creativity, your clinic can thrive on social media.

Oliver Corless

About the author

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