– New objective: Engagement added alongside Lead Generation, Website Traffic.
– Enhances communication via Facebook Messenger, Instagram Direct, WhatsApp.
– Click to Direct/Engagement ads goal: Messaging Apps, Maximize conversations.
**How to Use:**
– Start campaign in Ad Manager.
– Select Facebook Page, Instagram Account.
– Choose Engagement objective, set Messaging Apps as Conversion location.
– Configure Conversation Form, select Placements, create Ad.
– Define Budget, Target Audience, Review, and Publish.
**Importance:**
– Optimizes Meta Ads for increased engagement through messaging.
– Conversation forms facilitate streamlined communication.
**Notes:**
1. Instagram messaging needs linked account.
2. WhatsApp requires added numbers on Facebook page.
3. Preview of conversation form available in settings.