Users can now create Custom and Lookalike audiences within the Ad Manager flow instead of needing to create them separately on Facebook. Custom audiences can be made in the Budget and Audience section by selecting ‘Create a Custom Audience’ from the retargeting dropdown. Lookalike audiences can be created in the same section by choosing ‘Create a Lookalike Audience’ from the Lookalike Audience dropdown. The process involves defining audience details and waiting for the audience to be ready to use in campaigns. This feature enhances user experience by allowing everything to be done in one flow. Future updates include adding an “Audiences” tab for managing audiences outside the campaign builder and a “Create a Customer list Custom Audience” option.
September 2
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