January 31

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Split Action

By Oliver Corless

January 31, 2024


Split is a tool that allows you to explore different routes in your marketing and sales automation strategies. The Split Action, specifically the Random Split type, divides your contacts into multiple paths based on a random percentage distribution. You can create up to 5 separate paths, customize the path names, and set the percentage of contacts for each path. You can track statistics on contacts entering and completing each path. One use case is testing different email subject lines and analyzing the results to determine the best performing message. Once a contact enters a path, they will not proceed down any other paths if they re-enter.

Oliver Corless

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