March 19


Contact Engagement Score Workflow

By Oliver Corless

March 19, 2024

TLDR: New workflow features enable customer engagement strategies by using triggers based on Contact Engagement Scores and actions to adjust these scores directly. Features include automated triggers, customizable filters, and modifying contact scores by adding or subtracting points. Use cases include segmenting contacts for targeted campaigns, initiating follow-up sequences, rewarding engaged contacts, and data cleaning inactive contacts.

Oliver Corless

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