December 17

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Ad Manager: Addition of Demographics and Behaviours to audience controls

By GoEXELA Zap

December 17, 2024


– **Issue:** Ad campaign dropdown lacked demographics and behavior options, only showing interests.
– **Action:** Added demographics and behavior to audience targeting; included audience reach details.
– **Importance:** Completes targeting options missing in Ad Manager; customer feedback highlighted need.
– **Note:** Too many targeted demographics can result in a small audience, causing ad delivery failures.

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