February 27

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Ad Manager: Customer List Custom Audience using Smart Lists

By GoEXELA Zap

February 27, 2025


**TLDR:** New feature allows creating custom audiences from customer lists using smart lists in Ad Manager. Users can create audiences via the Audiences tab or during campaign setup. Select Smart Lists, name the audience, and hit ‘Create’. Only pre-created smart lists are eligible, and terms must be accepted before audience creation.

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