A new feature called Conversion Metrics has been introduced in the email campaign analytics platform. It allows users to track revenue attribution and make informed decisions based on the impact of campaigns on sales. The attribution window can be customized, with a default setting of 5 days, and can be extended up to 60 days. Revenue is attributed to the most recent email campaign that influenced a customer’s decision within the window. The feature can be accessed in the Email Campaign Statistics section and the attribution window can be edited in the settings. Further details are available in the provided help documents. This feature provides added visibility into email campaign performance and allows for data-driven decision-making.
January 29
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